EFFECTIVE METHODS TO INCREASE CUSTOMER ENGAGEMENT IN BANKING ACTIVITIES
Keywords:
omnichannel, security, customer experience, artificial intelligence.Abstract
This article analyzes new innovative methods for increasing the activity of bank customers in the digital economy.
References
World Bank Group. (2020). The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution.
Ball D, Simões Coelho P, Machás A. The role of communication and trust in explaining customer loyalty: An extension to the ECSI model. Eur. J. of Mrkt. 2004; 38(9-10):1272-1293.
Oly Ndubisi N, Kok Vah C. Munosabatlar marketingi va mijozlar ehtiyojini qondirish asoslarining omilli va diskriminant tahlillari. Intl. J. Bank Mrkt.2005;23(7):542-557.
Hoque ME, NMH. Nik Hoshim, Razzaque MA. Muloqot va moliyaviy muammolarning bank munosabatlariga ta'siri munosabatlar. Ser. Ind. J. 2018;38:13-14,1017-1042.
www.revechat.com
