BUILDING COMMUNITY AS A STRATEGY FOR WOMEN'S BUSINESS DEVELOPMENT IN THE DIGITAL ERA
Keywords:
women's entrepreneurship, community building, digital transformation, online communities, business developmentAbstract
This article analyzes the role of community building in developing women's businesses in the digital age through a systematic literature review. The research examines key strategies for creating and maintaining online communities, their effectiveness, and impact on women's entrepreneurship development in the context of digital transformation.
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